The launch of P&O Cruises first Black Friday with the full fleet back in service since the Pandemic was a huge opportunity for us to step outside of our normal campaign look and feel and do something different.

We use one of our entertainment production shows to bring to life a neon creative and a very enticing offer for the brand. Overall the campaign delivered over £1.2 million in revenue for the business and has now set a benchmark of what a digital / web only campaign can deliver for future mini-campaigns.