DRINK RECIPE AND VIDEO TUTORIAL CONCEPT
Engaging cruise guests at Anderson's
This drinks coaster concept was something I thought up while at a pub myself. I saw a rebus puzzle on the back of my local brewery’s coasters which kept my attention for the duration of my drink. I then had this idea of these coaster recipe cards guests on board could take home with them and make their favourite drinks at home.
To enhance the proposition and bring them back to the P&O Cruies brand site, I included a QR code which could take the guest back to a landing page where one of our friendly bartenders would walk them through the steps to make the drink and even how to prepare the garnish. A nice inexpensive keepsake to keep the holiday memories flowing!