A colleague and I came up with this idea to devote an entire e-commerce website and product range to funny face masks. Simple in the fact that they were all things we thought were funny and around 700 others seemed to as well. A mix of a third party printing company and WordPress CMS we were able to post and create the products we thought would sell and never have to carry a single piece of inventory. The masks would be printed and shipped directly to the customer. A great experiment over the pandemic which is still active today.