P&O CRUISES DIGITAL MAGAZINE
Allowing more people to consume P&O Cruises brand content
This project was very rewarding as Sunday, the agency that produces this magazine in tandem with the P&O Cruises loyalty team creates some stunning bespoke features aimed to make you look at cruising from another lens. I was able to enhance their already stunning work and elevate the visuals by adding video and overlays as well as click throughs to onward journeys curated by our brand site content teams.
This digital version also allowed us as a brand to get our content in front of more people in a more cost effective way. Engagement for each issue grew exponentially and has fed into how we show other print pieces such as our Digital Brochure.