The 2023 Wave selling period (Dec-March) has shown to be one of the strongest ones on record for P&O Cruises. The campaign headline centred around getting “More holiday for your money” is seen in brand imagery and video. I supported by creating the Social and Display campaign assets, cutting the “More” into our Destinations, Dining and Entertainment offerings. Split tests were also conducted for the top three trades using the aforementioned themes to see what resonated best with our social users. Below is a snapshot of the creative used in the campaign which drove over XX in NTR for the business.